Team photo of the Palm Financial Group

MADISON, WIS. (March 13, 2024) Today, Baird’s Private Wealth Management business announced it has added The Palm Financial Group to its Madison West office in Wisconsin. The firm also has an office in Downtown Madison.

The Palm Financial Group comes to Baird from UBS, where they managed $680 million in assets. Team members include Michael Palm, Matthew Palm and Nicholas Palm, who will join as Financial Advisors.  They will be supported by Kirk Hager, Accredited Financial Analyst (AFA), Client Specialist Courtney Justmann and Client Assistant Michele Dahlk.

Michael Palm brings over 35 years of industry experience to Baird and holds Certified Financial Planner (CFP®) and Certified Investment Management Analyst (CIMA®) designations. He graduated from the University of Wisconsin-Whitewater and the University of Wisconsin-Madison with a business administration degree in accounting and information systems. He is an active advisory board member for the Our Lady Queen of Peace Finance Council. 

Matthew Palm comes to Baird with over ten years of industry experience and holds a Certified Financial Planner (CFP®) designation. He holds a degree in business administration and finance from St. Norbert College and an MBA specializing in finance from Marquette University.

Nicholas Palm brings close to a decade of industry experience to Baird and holds a Certified Public Accountant (CPA®) designation. He graduated from St. Norbert College with a degree in accounting and Spanish. He currently serves as an advisory board member for the Endres Manufacturing Company Foundation and the Lady Queen of Peace Finance Council.

Today’s news underscores Baird’s commitment to investing in its home state of Wisconsin and further cements its position as a leader in supporting economic development across the region. The firm’s direct investment arm, Baird Capital, has invested more than $185 million in 26 Wisconsin-based companies across its venture and private equity funds and has generated $344 million of realized returns from these companies. In 2023, Baird became the official naming rights partner for the Baird Center, the state’s largest convention center, which opens in May 2024.

Baird’s Private Wealth Management business encompasses more than 1,300 Financial Advisors averaging 20 years of industry experience and serving clients coast-to-coast with more than $275 billion in client assets.

About Baird

Putting clients first since 1919, Baird is an employee-owned, international wealth management, asset management, investment banking/capital markets, and private equity firm with offices in the United States, Europe and Asia. Baird has approximately 5,100 associates serving the needs of individual, corporate, institutional and municipal clients and more than $405 billion in client assets as of June 30, 2023. Committed to being a great workplace, Baird ranked No. 23 on the 2023 Fortune 100 Best Companies to Work For® list – its 20th consecutive year on the list. Baird is the marketing name of Baird Financial Group. Baird’s principal operating subsidiaries are Robert W. Baird & Co. Incorporated and Baird Trust Company in the United States and Robert W. Baird Group Ltd. in Europe. Baird also has an operating subsidiary in Asia supporting Baird’s investment banking and private equity operations. For more information, please visit Baird’s website at

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Certified Financial Planner Board of Standards Inc. (CFP Board) owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER in the U.S., which it authorizes use of by individuals who successfully complete CFP Board's initial and ongoing certification requirements.