Illustration of healthcare needs

Starting the Conversation on Health and Wealth

Health isn’t just a personal priority. It’s a defining part of your wealth plan.

And while you may not find it on your balance sheet, it still influences many of the decisions that shape your future – from how long you work to how you prepare for the unexpected. At the same time, investing in your health with the same intentionality you bring to your portfolio – through preventive care, wellness and longevity-focused choices – can support the life your wealth is set up to sustain.

That connection between health and wealth evolves across every stage of life:

  • Early on, it’s about building habits that allow you to live fuller for longer.
  • In midlife, priorities and demands often expand – perhaps including raising children and caring for aging parents.
  • As retirement approaches, health increasingly becomes a central focus for many – alongside the growing reality of healthcare costs.
  • And in retirement, those decisions come full circle – determining how you use your resources and care for your health as needs evolve.

At every stage, health and wealth decisions unfold across families, shaping how we support one another and navigate change. While not every decision may apply to you today, they may resonate with someone you care about – from a child just getting started on their nest egg to a grandparent thinking about the years ahead.

Consider exploring the articles below not only for yourself, but for loved ones who may benefit from more intentionally connecting their health to their wealth. After all, the relationship is hard to ignore: Planning ahead for both can lead to more confident decisions over time.

Health x Wealth


Illustration of a man dropping a coin into a large piggy bank
The Early Years

Here’s how the decisions you make early can shape both your health and your financial future – often in ways that compound.

Illustration of a long to do list
The Busy Middle

This stage of life often brings more responsibilities – but it also brings more opportunities to prepare for what’s ahead.

Scale with financial savings on one side and healthcare needs on the other side
The Final Stretch

Approaching retirement brings new decisions about your health, savings and how they work together.

Flag over landmark
The Retirement Years

Retirement is when your plan moves into practice, requiring flexibility as health, income and priorities evolve.

Path illustration with landmarks
Closing Thoughts: What to Watch for at Every Stage

A few reminders to carry forward as you make thoughtful health and wealth choices at every stage of life.

This information has been developed by a member of Baird Wealth Solutions Group, a team of wealth management specialists who provide support to Baird Financial Advisor teams. The information offered is provided to you for informational purposes only. Robert W. Baird & Co. Incorporated is not a legal or tax services provider and you are strongly encouraged to seek the advice of the appropriate professional advisors before taking any action. The information reflected on this page are Baird expert opinions today and are subject to change. The information provided here has not taken into consideration the investment goals or needs of any specific investor and investors should not make any investment decisions based solely on this information. Past performance is not a guarantee of future results. All investments have some level of risk, and investors have different time horizons, goals and risk tolerances, so speak to your Baird Financial Advisor before taking action.