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In the Markets Now: What next?

We believe in the old saying: a picture is worth a thousand words. Here, we aim to recap recent market action and provide some

On the Heels of a Historically Strong Year

New year…new market? With another very strong year for US stocks now in the rearview, eyes naturally shift to the road ahead (the stock market is always looking forward, so why shouldn’t investors be, as well?). Unfortunately, as is often the case, those eyes seem to gravitate towards the things that could go wrong rather than the things that could go right – the pervasive negativity bias of the human mind at work. A potentially volatile presidential election, abundant geopolitical risks, and, more generally, the sense that after such a tremendous rally to close 2023, the party can’t keep going; that strong returns last year have stolen some potential from 2024.

As usual, we turn to history to see if that idea bears fruit. And as a precursor to the question, it’s worth noting that over the last century the S&P 500 has been positive roughly 75% of years at an 11% annual return. Stock prices and corporate earnings have trended higher over time – albeit not without volatility – at a pretty reliable clip. Which brings us to 2024. How has the market performed across history following incredibly strong years like 2023?

The answer: pretty good! From 1928 to 2022, the S&P 500 returned over 20% in a calendar year on 34 separate occasions, and the median return in the year following those years is 11%. What’s more, over half of the time, the market followed up a 20%+ year with another double-digit return year. Now, I’m not saying this is for sure going to happen – there’s still enough red on the table to warrant caution – but this data should hopefully calm the chorus of those expecting that 2023 strength means 2024 disaster.

In fact, if there’s a theme that I’m intent on reiterating over the coming weeks, it is that good performance today doesn’t mean a higher likelihood of bad performance in the future; that market rallies and all-time highs are not bearish signposts, but bullish ones. In markets, momentum tends to beget momentum. Whether using technical indicators like the percentage of stocks at recent highs or simpler ones like the S&P’s weekly winning streak (nine straight into 2024), many of the things we’ve seen in markets over the last few months have historically portended stronger near-term returns, not weaker ones (h/t Strategas). In fact, over the last 50 years, forward returns from all-time highs are actually better than the all-period average!

So, for the new year, perhaps a good resolution should be this: remain optimistic against the sure-to-be-scary headlines, and don’t let 2023’s strength alone sour your 2024 outlook.


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This is not a complete analysis of every material fact regarding any company, industry or security. The opinions expressed here reflect our judgment at this date and are subject to change. The information has been obtained from sources we consider to be reliable, but we cannot guarantee the accuracy.

This report does not provide recipients with information or advice that is sufficient on which to base an investment decision. This report does not take into account the specific investment objectives, financial situation, or need of any particular client and may not be suitable for all types of investors. Recipients should not consider the contents of this report as a single factor in making an investment decision. Additional fundamental and other analyses would be required to make an investment decision about any individual security identified in this report.

For investment advice specific to your situation, or for additional information, please contact your Baird Financial Advisor and/or your tax or legal advisor.

Fixed income yield and equity multiples do not correlate and while they can be used as a general comparison, the investments carry material differences in how they are structured and how they are valued. Both carry unique risks that the other may not.

Past performance is not indicative of future results and diversification does not ensure a profit or protect against loss. All investments carry some level of risk, including loss of principal. An investment cannot be made directly in an index.

Copyright 2024 Robert W. Baird & Co. Incorporated.

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