
Letter From Leadership: Staying Aligned With What Matters Most
At Baird, we never waver from one principle: Clients come first. One way we honor this commitment is by understanding what our clients look for in a financial partner and continuously aligning our advice and service to support them.
In our last Letter From Leadership, we emphasized how our client survey plays a key role in staying connected to your needs. It’s this notion – of being a firm you can trust – that continues to fuel our commitment. And we’re proud to share that respondents showed overwhelming support with 97% being either satisfied or very satisfied with Baird, and 96% believing we have their best interests at heart.
Your feedback – whether through our survey, conversations with your advisor team or other channels – helps us stay focused in areas we know you value. For example: Our investments and emphasis on year-round financial and tax planning align with what we’ve heard are your top priorities. We’re also constantly evolving our technology to support the way you engage with your Baird Financial Advisor. And, alongside the ongoing conversations you have with your advisor team, we view each issue of Digest as chance to explore the topics you’ve told us are most important.
But these are just a few examples, and it doesn’t mean our work is done. In a world that is constantly evolving, our commitment is simple: to keep listening, evolving and putting you first.